Archive for November 2008
Red Hat Marketing Tip – Target Your Customer
Thursday, November 6, 2008
With all the questions the business owner has concerning marketing, a good question should be “how do I get the most impact with the Less Money?”. There are many answers to this question one of which I wish to explore with you.
Target your existing customer. Yes, it’s good to go after new customers that “look” like your existing clientele, but it’s even better to focus on those who have already bought from you. Why? We know they have some money to buy your product. We know they are in the market for your product. And depending on what you sale, we know they probably need more than one or another one in the future. We also know they don’t shop alone. Most women take either a family member or a friend with them to shop. This means the friend or the family member could be your next customer.
A non-threatening way to approach your existing clientele is through Newsletters. These days, more and more people are going to their emails and the internet for their information. That’s Perfect! An e-newsletter does not cost you money per message!
Where to start? You must collect emails. I know this seems like a given, however you would be surprised at how many small business owners forget or don’t know to do this. Ask for it every time and/or multiple times you come in contact with your customer.
Why would a customer be willing to subscribe to your e-newsletter?
* Exclusive Offers for Subscribers
* Latest Products they may want to know about
* To be a part of the “club” or to stay connected
* Helpful Tips in your area of expertise
Why is this a benefit to you?
* Cost is Low
* Top of Mind Awareness
* Up Sale on Product or Catch a New Sale
* Builds Trust and Credibility
* Call to Action Message
If you can see how this would benefit you, please call me. I can help with these newsletters.