Archive for June 2009
Battle the Recession with SEO Marketing
Tuesday, June 30, 2009
Half of 2009 is gone and people are starting to come out of their economic bomb shelters little by little. Words like “recession” and “depression” strike fear into the hearts of businesses everywhere, making them shrink their business and cut operating budgets, and unfortunately marketing budgets are always the first to take a cut.
This is not the right way to do it. The trick to growing your business in a recession is efficiency, not uninformed budget cuts. This is why Search Engine Optimization (SEO) is the most effective avenue of marketing for any business. The purpose of SEO is to structure the code and navigation of your website so that search engines like Google, Yahoo!, Bing, and others can easily index and catalogue the contents of your website.
Many ad agencies promise top ranked Google spots, or massive instant influxes of traffic to your website. While it is true that SEO marketing has the power to increase website traffic, sheer volume is not the true power of SEO. The power of SEO lies in its extreme efficiency. Using analytics programs, it’s possible to know exactly which pages of your website are being visited, how long they are being visited, and who is visiting them. This means that any online marketing endeavor can be specifically tracked with a myriad of statistics. You can see which of your content is performing well, and which content might need additional tweaking to increase conversions. SEO makes informed marketing decisions easier than ever before.
By optimizing your website for niche marketing areas and different SEO keywords or phrases, you can plan a successful online marketing campaign and tweak it along the way. Yes, SEO will increase your traffic, but the tools that SEO provides for intelligent and efficient marketing decisions are its true strength. Using these tools to make informed decisions about online marketing campaigns based on ROI, SEO proves itself to be much more efficient and cost effective than traditional print, radio, or television advertising. In a market where every penny counts, planning a responsible SEO campaign for your website is the most intelligent way to both streamline your business marketing, and increase traffic flow and sales conversions for your website.