One Size does NOT fit all Marketing Solutions
Just as every person in this world is a special and unique snowflake of creation, marketing campaigns also come in different shapes and sizes.
Not only are they unique to business such as home improvement companies and Rebath businesses, but they are unique within themselves! You can’t have one be all, end all solution for your marketing needs. The trick is to leverage solutions which have strengths for certain aspects of your marketing campaigns.
Let’s say you have a long-term marketing campaign, and have invested marketing capital and budget into billboard advertising and television ads. Television ads take time and money to produce, and are difficult and expensive to utilize for on the spot marketing needs. The same can be said for billboards, as they have long-term campaigns for the most part.
These marketing solutions are great for things like brand and name recognition, but are very difficult to use in a pinch when you want to tailor your latest brilliant marketing ideas. Fortunately for you, there are a plethora of other tools at your disposal.
What is the quickest and easiest way to get a message from your company to the adoring public? Social Media! Let the billboard and television advertising take care of your long-term marketing endeavors while you apply social media in a more surgical manner.
Example:
A storm hits your area and thousands of people are left with destroyed roofing. There are thousands of people looking for roofing help, and they don’t know where to turn! Sure, they might possibly remember your business name from that ad campaign you ran last month, or perhaps from those couple of billboards they saw coming home from the interstate…but why leave it to chance?
This would be the perfect opportunity to increase your lead generation through social media! You can update your Twitter, Facebook, LinkedIn, or whatever social media that you use with your specials, services, and product announcements. You can include links to your home page and get some nice traffic rolling in! Not only is this free, but it is instant. Can you say that about many other mediums of communication?
You wouldn’t use a hammer to screw something in, would you? Of course not, so why use the same marketing solutions for every need? A marketing campaign is not a static, one-trick pony (well, at least not the successful ones). A good marketing campaign is diversified with both long-term goals like brand and name recognition, and also short-term goals like product advertising and lead generation. So what’s the difference between good marketing and bad marketing?
The difference is knowing which solution to apply to achieve each goal accordingly.