Thanksgiving Themed Marketing: What do you bring to the table?
America is a huge melting pot of different cultures, so it’s no surprise that Thanksgiving tables across the nation look a little different from one another. I’m sure you’ll find the traditional Thanksgiving spread, but perhaps with a side of sweet and sour sauce, chile con queso… a jar of kosher pickles, maybe?
If someone were to visit these households for Thanksgiving, they would bring back the memory of that one special dish. So in the Thanksgiving spread that is your industry…what do your customers remember about your dinner? What is your “special dish” ? What makes your business stand out from the competition?
There are many facets to the home improvement and rebath business, just like there are many different types of home improvement and rebath customers! Each and every one of these people needs to know what makes your company better or different (hopefully both) then any other business in the same field.
The next time a customer is looking for home improvement or rebath services, how will they choose the business to which they return? It depends on the marketing of each business. Here are some niches that your home improvement business may cater to:
Quick turnaround, expedited jobs
Intricate, custom jobs
Low Budget jobs
High Budget jobs
Try some of these home improvement and rebath labels on your business and see how they fit! “Fast and easy home improvement”, “Custom Rebath”, “High Quality home improvement”. You aren’t limited to these labels, but the idea is there. Find out what part of the market your home improvement business best speaks to.
The point of this is to refine your marketing strategy. If you can hone in on a specific niche of your market, it will make refining your marketing endeavors that much easier, so you can get the best return on your marketing investments, because if you know which niche is providing you the best returns, you can pursue the most efficient marketing with as little overhead for your business as possible.
If you can figure out what your “special dish” is for your business, then every Thanksgiving your customers will be sure to come back for more, and that means plenty of leftovers for your home improvement or rebath business for years to come.