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Red Hat Marketing Tips

think! marketing provides FREE red hat marketing tips for those who forget what we told them last week. 

Red Hat Marketing Tip #45:

Focus on Benefits
Use your advertising and marketing to talk benefits vs. features.  It's always a better choice to focus on one to two benefits in an ad than to give a laundry list of features or services. 

Red Hat Marketing Tip #44:
Be Consistent
Decide on a message and a plan of action and be consistent in what you say and where you say it.  Just when you are sick of it, that's when you know it's working.

Red Hat Marketing Tip #43:
The Power of Networking
How do you get clients and contacts to refer you?  You work them.  If you think of them as your sales force, then they need sales training.  It's your responsibility and that means no complaining if you don't like the results!
How do you train them?

1. Gain their trust.
  • Be Visible
  • Giver's Gain
  • Be Credible
2. Train them on what it is you do and who you are looking for.